Björn Ulvaeus - One of the Bs
Björn Ulvaeus is well known as one of the Bs in ABBA. He’s also a music technology investor and partner in Auddly, an end-to-end music rights application and tool for managing songwriting splits.
He talked to MTF Director Andrew Dubber about his career, music production gear, digital avatars, the downsides of fame, the role of technology in creativity, what it feels like to suddenly have complete artistic freedom - and why he wants to share that feeling with his fellow songwriters.
Björn with his new MTF ‘Pioneers’ t-shirt