Sam Gribben - Local Practice
Sam Gribben is the founder and CEO of Melodics - a software platform that teaches you to play keyboards, pad controllers and electronic drums. Beyond lessons, the Melodics USP is the gamification of practice to encourage you to keep working at getting better.
Sam is the former CEO of Serato and a champion of music tech in the context of New Zealand, where he is based. He discusses what makes a place work as a capital of innovation, of music tech and creativity - and why Auckland might be an attractive place for people looking for an alternative to a programming or startup career in Silicon Valley.